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Red Lorry Yellow Lorry

Red Lorry Yellow Lorry is an ambitious global B2B tech PR and marketing agency with offices in London, Boston, LA, Austin, Berlin, and Paris.

They run globally integrated campaigns for clients in AI, cybersecurity, fintech, enterprise IT, healthtech, and martech through their global partner network Convoy.

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At a glance

HeadquartersBerlin
Service regionsGermany
Websiterlyl.com ↗

01/ about

About Red Lorry Yellow Lorry

Red Lorry Yellow Lorry is an ambitious global B2B tech PR and marketing agency with offices in London, Berlin, Paris, Los Angeles, Boston, and Austin.

They specialize in brand positioning, audience engagement, and lead generation for AI, blockchain, cybersecurity, enterprise IT, healthtech, fintech, and martech sectors.

They run globally integrated campaigns through their offices and global partner agency group, Convoy.

The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital, and more to help disruptive brands gain awareness and influence in competitive markets.

They focus top talent into knowledgeable, industry-specialist teams dedicated to creative storytelling and first-class delivery.

Recent client wins include Smart Communications (US, UK, DACH PR agency of record) and Bynder (Global PR agency of record).

02/ services

What Red Lorry Yellow Lorry does

Key services

  • B2B Tech PR
  • Brand Strategy & Messaging
  • Influencer Relations
  • Content Marketing
  • Social Media
  • Digital Marketing
  • Customer Communications
  • Internal Communications

Specializations

B2B Tech PRTechnology MarketingBrand Positioning

Best for

B2B companies

Organizations selling to other businesses

Growth teams

Marketing and sales alignment

03/ directory

Similar GTM agencies

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Related GTM resources

GTM agency guideA guide to choosing a GTM agency.GTM strategy builderBuild your GTM plan with AI assistance.Browse all GTM agenciesThe full GTM agency directory.

Choosing a go-to-market strategy agency comes down to fit: stage, market and sales motion.

Our guide covers the questions to ask, and our page on working with a London GTM agency covers how an engagement is scoped.

04/ how we work

Considering a GTM partner? This is how we work

GTM Quest is a go-to-market consultancy in London.

We define who you sell to and why they should choose you, then build the system that turns it into pipeline: LinkedIn, founder-led content, buying signals and outbound, running on a data layer you own.

We run it with you, or build it and hand it over.

The data, the tooling and the playbooks stay yours.

Every engagement is scoped and quoted in writing after the discovery call.

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Handover + support

We hand over, then stay close

Everything in Handover, then a consultant stays on one or two days a week to optimise and troubleshoot.

  • ✓ Everything in Handover
  • ✓ One or two days a week of consultant time
  • ✓ Weekly optimisation calls
  • ✓ Slack and email support

Best for teams building their own capability.

Our services

GTM agencyThe Quest System: ICP, positioning, signals and outbound on a data layer you own.ABM agency UKAccount-based marketing for named target accounts.B2B demand generationCreating demand, then capturing it.B2B lead generationSignal-led cold email and LinkedIn outreach that books meetings.

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  1. 0115 minutes, video or phone
  2. 02We look at your ICP, positioning and channels
  3. 03A written next step after the call
  4. 04Handover, embedded or run-for-you engagements
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