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Refine Labs

Founded by Chris Walker and now led by CEO Megan Bowen, Refine Labs has pioneered modern B2B demand generation approaches.

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A directory listing, not an endorsement Ā· Considering a GTM partner? See how we work

Refine Labs homepage
Refine Labs homepage Ā· refinelabs.com

At a glance

HeadquartersBoston, US
Service regionsUS, UK, Global
Websiterefinelabs.com ā†—

01/ about

About Refine Labs

Reject Traditional MQL-focused lead generation

Embrace buyer-centric demand creation and capture

Company Details

  • Refine Labs says it has helped 300+ mid-market and enterprise B2B tech companies
  • Thought leader challenging legacy B2B marketing tactics

Core Expertise

  • Podcast-led content strategies
  • Video-first demand generation
  • Community building aligned with modern buyer behavior

Perfect for mid-market and enterprise B2B SaaS companies wanting genuine demand creation, brand authority, and value-driven content for self-directed buyer journeys.

02/ services

What Refine Labs does

Specializations

B2B Demand GenerationPodcast MarketingBrand BuildingModern B2B

Best for

B2B companies

Organizations selling to other businesses

Growth teams

Marketing and sales alignment

03/ directory

Similar GTM agencies

HandlangersB2B marketing agency in Ghent and Amsterdam focused on demand generation programs for IT, tech and real estate. BBN Network partner.GhentXHAUERSpecialized LinkedIn marketing agency for IT, Software, SaaS, and Consulting sectors. Combines lead generation via LinkedIn ads with systemaā€¦ViennaGO MO GroupInternational B2B agency specializing in Pull Marketing, SEO, SEM and Generative Engine Optimization for B2B. Serves IT, Technology, Engineeā€¦GothenburgHANGAR49 Hong KongB2B lead generation agency using the M-HEAL methodology to build pipeline through agile marketing sprints.Hong Kong

Related GTM resources

Best GTM agency in the USAAgencies in the United States for B2B growth.More United States GTM agenciesOther GTM agencies based in United States.GTM agency guideA guide to choosing a GTM agency.GTM strategy builderBuild your GTM plan with AI assistance.Browse all GTM agenciesThe full GTM agency directory.

Choosing a go-to-market strategy agency comes down to fit: stage, market and sales motion.

Our guide covers the questions to ask, and our page on working with a London GTM agency covers how an engagement is scoped.

04/ how we work

Considering a GTM partner? This is how we work

GTM Quest is a go-to-market consultancy in London.

We define who you sell to and why they should choose you, then build the system that turns it into pipeline: LinkedIn, founder-led content, buying signals and outbound, running on a data layer you own.

We run it with you, or build it and hand it over.

The data, the tooling and the playbooks stay yours.

Every engagement is scoped and quoted in writing after the discovery call.

Book a 15-minute call ā†’See the Quest System

How much of the work do you want to own?

Handover + support

We hand over, then stay close

Everything in Handover, then a consultant stays on one or two days a week to optimise and troubleshoot.

  • āœ“ Everything in Handover
  • āœ“ One or two days a week of consultant time
  • āœ“ Weekly optimisation calls
  • āœ“ Slack and email support

Best for teams building their own capability.

Our services

GTM agencyThe Quest System: ICP, positioning, signals and outbound on a data layer you own.ABM agency UKAccount-based marketing for named target accounts.B2B demand generationCreating demand, then capturing it.B2B lead generationSignal-led cold email and LinkedIn outreach that books meetings.

15 minutes Ā· video or phone

Book 15 minutes with a GTM consultant

Tell us where pipeline stalls today. We come back with the binding constraint as we see it and what we would build first, whether or not you work with us.

  1. 0115 minutes, video or phone
  2. 02We look at your ICP, positioning and channels
  3. 03A written next step after the call
  4. 04Handover, embedded or run-for-you engagements
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Pick a day that suits Ā· live availability