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Winning by Design

Founded by Jacco van der Kooij, Winning by Design is the firm large SaaS companies hire when their go-to-market organisation has scaled past where intuition and founder-led selling can take it.

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A directory listing, not an endorsement · Considering a GTM partner? See how we work

Winning by Design homepage
Winning by Design homepage · winningbydesign.com

At a glance

HeadquartersUS (global delivery)
Websitewinningbydesign.com ↗

01/ about

About Winning by Design

The Revenue Architecture framework is genuinely category-defining.

It treats marketing, sales, and customer success as one continuous customer lifecycle.

02/ services

What Winning by Design does

Specializations

Revenue ArchitectureSales MethodologyGTM StrategyTeam TrainingProcess Design

Best for

B2B companies

Organizations selling to other businesses

Growth teams

Marketing and sales alignment

03/ directory

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Best GTM agency in the USAAgencies in the United States for B2B growth.More United States GTM agenciesOther GTM agencies based in United States.GTM agency guideA guide to choosing a GTM agency.GTM strategy builderBuild your GTM plan with AI assistance.Browse all GTM agenciesThe full GTM agency directory.

If you are weighing up outside help, start with what a go-to-market agency actually does and, if you are in the UK, how a London GTM agency like GTM Quest scopes the work before anyone quotes.

04/ how we work

Considering a GTM partner? This is how we work

GTM Quest is a go-to-market consultancy in London.

We define who you sell to and why they should choose you, then build the system that turns it into pipeline: LinkedIn, founder-led content, buying signals and outbound, running on a data layer you own.

We run it with you, or build it and hand it over.

The data, the tooling and the playbooks stay yours.

Every engagement is scoped and quoted in writing after the discovery call.

Book a 15-minute call →See the Quest System

How much of the work do you want to own?

Handover + support

We hand over, then stay close

Everything in Handover, then a consultant stays on one or two days a week to optimise and troubleshoot.

  • ✓ Everything in Handover
  • ✓ One or two days a week of consultant time
  • ✓ Weekly optimisation calls
  • ✓ Slack and email support

Best for teams building their own capability.

Our services

GTM agencyThe Quest System: ICP, positioning, signals and outbound on a data layer you own.ABM agency UKAccount-based marketing for named target accounts.B2B demand generationCreating demand, then capturing it.B2B lead generationSignal-led cold email and LinkedIn outreach that books meetings.

15 minutes · video or phone

Book 15 minutes with a GTM consultant

Tell us where pipeline stalls today. We come back with the binding constraint as we see it and what we would build first, whether or not you work with us.

  1. 0115 minutes, video or phone
  2. 02We look at your ICP, positioning and channels
  3. 03A written next step after the call
  4. 04Handover, embedded or run-for-you engagements
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Pick a day that suits · live availability