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GTM agency directory · profile

Spear Marketing Group

Full-service B2B demand generation agency in Walnut Creek, CA; Spear says it has 16+ years of experience.

Certified Drift Partner and Rev alliance partner for AI-powered sales development.

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A directory listing, not an endorsement · Considering a GTM partner? See how we work

At a glance

HeadquartersWalnut Creek, CA
Service regionsUnited States
Websitespearmarketing.com ↗

01/ about

About Spear Marketing Group

Spear Marketing Group is a full-service B2B marketing agency specializing in creative, strategic demand generation and lead nurturing, based in Walnut Creek, California, with 16+ years of experience.

They help B2B companies generate, nurture, and convert leads to revenue using a holistic approach incorporating strategic expertise, creative flair, and deep understanding of marketing technology.

Services include email marketing, search engine marketing (SEM), lead nurturing, digital advertising, social media, and content development across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing.

They are a Certified Drift Solutions Partner and have a strategic alliance with Rev, the AI-powered Sales Development Platform.

They serve clients from start-ups to industry giants.

02/ services

What Spear Marketing Group does

Key services

  • Demand Generation
  • Lead Nurturing
  • Email Marketing
  • SEM/PPC
  • Digital Advertising
  • Content Development
  • Social Media Marketing
  • Customer Marketing

Specializations

Demand GenerationLead NurturingEmail Marketing

Best for

Marketing teams

Teams building inbound + outbound engines

Nurture campaigns

Building long-term customer relationships

03/ directory

Similar GTM agencies

ZiggyZiggy is a revenue-first demand generation agency for B2B tech and SaaS companies, with particular focus on helping startups and scale-ups n…RemoteRocket AgencyRocket Agency is a full-service digital marketing agency with offices in Sydney and Melbourne, specializing in B2B and SaaS marketing. A Goo…Sydney, AustraliaDapper – The Demand AgencyB2B demand generation agency specializing in building demand engines through content strategy and demand capture. Dapper says 100+ B2B compa…RotterdamFoundation MarketingB2B-focused agency crafting data-driven go-to-market strategies blending data and creativity for scalable marketing initiatives.United States

Related GTM resources

GTM agency guideA guide to choosing a GTM agency.GTM strategy builderBuild your GTM plan with AI assistance.Browse all GTM agenciesThe full GTM agency directory.

Choosing a go-to-market strategy agency comes down to fit: stage, market and sales motion.

Our guide covers the questions to ask, and our page on working with a London GTM agency covers how an engagement is scoped.

04/ how we work

Considering a GTM partner? This is how we work

GTM Quest is a go-to-market consultancy in London.

We define who you sell to and why they should choose you, then build the system that turns it into pipeline: LinkedIn, founder-led content, buying signals and outbound, running on a data layer you own.

We run it with you, or build it and hand it over.

The data, the tooling and the playbooks stay yours.

Every engagement is scoped and quoted in writing after the discovery call.

Book a 15-minute call →See the Quest System

How much of the work do you want to own?

Handover + support

We hand over, then stay close

Everything in Handover, then a consultant stays on one or two days a week to optimise and troubleshoot.

  • ✓ Everything in Handover
  • ✓ One or two days a week of consultant time
  • ✓ Weekly optimisation calls
  • ✓ Slack and email support

Best for teams building their own capability.

Our services

GTM agencyThe Quest System: ICP, positioning, signals and outbound on a data layer you own.ABM agency UKAccount-based marketing for named target accounts.B2B demand generationCreating demand, then capturing it.B2B lead generationSignal-led cold email and LinkedIn outreach that books meetings.

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Tell us where pipeline stalls today. We come back with the binding constraint as we see it and what we would build first, whether or not you work with us.

  1. 0115 minutes, video or phone
  2. 02We look at your ICP, positioning and channels
  3. 03A written next step after the call
  4. 04Handover, embedded or run-for-you engagements
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