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Ziggy

Ziggy is a revenue-first demand generation agency for B2B tech and SaaS companies, with particular focus on helping startups and scale-ups nail their positioning.

Visit Ziggy ↗Browse all agencies

A directory listing, not an endorsement · Considering a GTM partner? See how we work

Your decisionExplore the working brief

Module 01 / 03

Strategy

Ask how the team would investigate the offer and buying group. Agree the decisions and evidence expected from the initial work.

At a glance

HeadquartersRemote
Service regionsUS, UK, Global
Websiteziggy.agency ↗

01/ about

About Ziggy

Core Philosophy

  • Reject broad-audience approaches
  • Help companies identify who has the biggest pain for their solution
  • Transform products from "nice to have" to "cannot live without" solutions

GTM Process

  • Messaging clarity and sharp differentiation
  • Early traction development
  • Go-to-market strategy refinement
  • Product positioning untangling

Working Style

Work shoulder-to-shoulder with clients for strategic collaboration

Perfect for teams still searching for product-market fit or preparing for major launches with a lean but strategic approach.

For B2B teams

Ziggy is a demand generation agency that helps ambitious B2B tech brands scale revenue through proven growth strategies.

They work with brands of all sizes to drive revenue growth and reduce customer acquisition costs.

Trusted by leading companies like Stripe, Planet, Canon, and Bloomreach, Ziggy provides results-driven strategies to achieve business goals.

They specialize in helping B2B SaaS, fintech, and enterprise software companies nail positioning before scaling demand generation programs.

Ziggy excels at transforming "nice to have" products into "must have" solutions through sharp positioning, messaging clarity, and systematic demand creation.

02/ services

What Ziggy does

Key services

  • B2B Demand Generation
  • Positioning Strategy
  • Messaging & Differentiation
  • Revenue Growth Programs
  • Customer Acquisition
  • GTM Strategy

Specializations

Demand GenerationPositioningB2B TechEarly-Stage

Best for

Marketing teams

Teams building inbound + outbound engines

B2B companies

Organizations selling to other businesses

Growth teams

Marketing and sales alignment

03/ directory

Similar GTM agencies

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Related GTM resources

GTM agency guideA guide to choosing a GTM agency.GTM strategy builderBuild your GTM plan with AI assistance.Browse all GTM agenciesThe full GTM agency directory.

Choosing a go-to-market strategy agency comes down to fit: stage, market and sales motion.

Our guide covers the questions to ask, and our page on working with a London GTM agency covers how an engagement is scoped.

GTM Quest editorial guide · Updated 10 October 2026

Evaluate Ziggy’s enterprise-technology demand-generation scope and reporting responsibilities.

Practical guide · 01

Test the fit for an enterprise technology buying cycle

Ziggy’s own site presents enterprise B2B demand generation, paid media, GTM strategy and marketing automation. Verify the proposed engagement against your buying cycle and internal team. Published client outcomes remain provider-reported examples, with their own context and limitations.

Ziggy: published enterprise B2B services ↗
Source checked 10 October 2026

Your decision

Strategy

Ask how the team would investigate the offer and buying group. Agree the decisions and evidence expected from the initial work.

Activation

Specify media, creative, landing-page and sales follow-up responsibilities. Confirm what your team must supply for the programme to run.

Operations

Clarify routing, enrichment and reporting scope. Require test cases and an internal owner for the implemented workflow.

Practical guide · 02

Agree what a revenue dashboard can establish

A dashboard is useful when its definitions and records can be inspected. Ask how pipeline is associated with the programme, how existing opportunities are treated and what the report cannot determine. Attribution should support commercial investigation rather than replace it.

  1. 1

    Define

    Agree account, enquiry and opportunity units with sales. Make stages, periods and exclusions explicit before evaluating results.

  2. 2

    Trace

    Reconcile representative totals to CRM records. Investigate missing context, duplicated accounts and inconsistent ownership.

  3. 3

    Review

    Discuss relevant buyer progress and unresolved constraints alongside activity. Decide what evidence warrants changing the programme.

Practical guide · 03

Worked example: paid engagement appears before sales readiness

Fictional example: relevant technology accounts interact with campaign material but have not agreed a sales conversation. The agency and seller review the evidence before deciding which accounts need more useful information or direct follow-up.

  1. Stage 101

    Inspect

    Check account fit and the material encountered. Avoid inferring purchase readiness from a single interaction.
  2. Stage 202

    Prepare

    Identify the unresolved buying question and the role that needs help. Choose a relevant follow-up with the account owner.
  3. Stage 303

    Learn

    Record accepted conversations, objections and unanswered questions. Use those observations to refine the account programme.

04/ how we work

Considering a GTM partner? This is how we work

GTM Quest is a go-to-market consultancy in London.

We define who you sell to and why they should choose you, then build the system that turns it into pipeline: LinkedIn, founder-led content, buying signals and outbound, running on a data layer you own.

We run it with you, or build it and hand it over.

The data, the tooling and the playbooks stay yours.

Every engagement is scoped and quoted in writing after the discovery call.

Book a 15-minute call →See the Quest System

How much of the work do you want to own?

Handover + support

We hand over, then stay close

Everything in Handover, then a consultant stays on one or two days a week to optimise and troubleshoot.

  • ✓ Everything in Handover
  • ✓ One or two days a week of consultant time
  • ✓ Weekly optimisation calls
  • ✓ Slack and email support

Best for teams building their own capability.

Our services

GTM agencyThe Quest System: ICP, positioning, signals and outbound on a data layer you own.ABM agency UKAccount-based marketing for named target accounts.B2B demand generationCreating demand, then capturing it.B2B lead generationSignal-led cold email and LinkedIn outreach that books meetings.

15 minutes · video or phone

Book 15 minutes with a GTM consultant

Tell us where pipeline stalls today. We come back with the binding constraint as we see it and what we would build first, whether or not you work with us.

  1. 0115 minutes, video or phone
  2. 02We look at your ICP, positioning and channels
  3. 03A written next step after the call
  4. 04Handover, embedded or run-for-you engagements
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