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Napier

Award-winning UK-based B2B technology PR and marketing agency launched in 1984.

Specializes in electronics, IT, and industrial technology, with offices in the UK and the San Francisco Bay Area.

Visit Napier ↗Browse all agencies

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Your decisionExplore the working brief

Module 01 / 03

PR

Define the story, evidence and relevant publication audience. Agree which subject-matter owners and spokespeople support the work.

At a glance

HeadquartersChichester, West Sussex
Founded1984
Service regionsUnited Kingdom
Websitenapierb2b.com ↗

01/ about

About Napier

Napier is a PR-led, full-service B2B technology marketing agency founded in 1984.

With offices in Chichester, London, and the San Francisco Bay Area, plus membership in the Eurocom Worldwide network of B2B technology agencies, they deliver global reach for technology clients.

They specialize in content generation, media relations, analyst relations, account-based marketing, and corporate communications for clients in electronics, IT, and industrial technology sectors.

Their unique four-step DETERMINE, FOCUS, DELIVER, ENHANCE methodology optimizes B2B tech PR and marketing campaigns.

With experienced technical writers, expert translators, and PR professionals maintaining strong media connections, they help innovative B2B technology companies enhance brand awareness across UK, Europe, and North America.

02/ services

What Napier does

Key services

  • Technology PR
  • Media Relations
  • Analyst Relations
  • Content Generation
  • Account-Based Marketing
  • Corporate Communications
  • Internal Communications
  • B2B Tech Marketing

Specializations

B2B technology PRMarketingContent generationABM

Best for

Enterprise sales

Teams targeting high-value accounts

B2B companies

Organizations selling to other businesses

Growth teams

Marketing and sales alignment

03/ directory

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Related GTM resources

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Choosing a go-to-market strategy agency comes down to fit: stage, market and sales motion.

Our guide covers the questions to ask, and our page on working with a London GTM agency covers how an engagement is scoped.

GTM Quest editorial guide · Updated 10 October 2026

Evaluate Napier’s technology PR and marketing services against audience, evidence and sales use.

Practical guide · 01

Connect technology PR and marketing to a buyer question

Napier’s own site presents integrated B2B technology PR and marketing. Ask how the proposed work helps your intended audience understand the offer and evaluate it. Publication, campaign engagement and commercial progress are distinct outcomes and need distinct expectations.

Napier: published technology PR and marketing services ↗
Source checked 10 October 2026

Your decision

PR

Define the story, evidence and relevant publication audience. Agree which subject-matter owners and spokespeople support the work.

Marketing

Identify the buyer questions and campaign responsibilities. Connect content and distribution to a usable sales follow-up.

Enablement

Prepare accurate technical and commercial evidence sellers can use. Confirm who maintains it when product information changes.

Practical guide · 02

Make technical approval part of production

B2B technology content often needs expert input. Agree approval roles, evidence and review windows before commissioning the work. Distinguish factual correction from stylistic preference so the programme can remain accurate without becoming an endless rewrite cycle.

  1. 1

    Evidence

    Supply the source material and claim boundaries. Ask the team to identify gaps before developing the central story.

  2. 2

    Review

    Assign technical, editorial and commercial approvers. Each should know what they are responsible for checking.

  3. 3

    Maintain

    Keep the final evidence and approved assets together. Give product changes a clear route into content updates.

Practical guide · 03

Worked example: a product announcement creates technical questions

Fictional example: a supplier announces a new component and receives questions from engineers and purchasing teams. The brief includes accurate supporting detail and a response owner, rather than ending at publication.

  1. Stage 101

    Prepare

    Agree the announcement’s supported claims and intended audience. Produce relevant technical and procurement information.
  2. Stage 202

    Respond

    Route questions to authorised experts and preserve account context. Distinguish editorial enquiries from commercial opportunities.
  3. Stage 303

    Learn

    Review recurring questions and update the supporting material. Keep publication reach separate from accepted commercial next steps.

04/ how we work

Considering a GTM partner? This is how we work

GTM Quest is a go-to-market consultancy in London.

We define who you sell to and why they should choose you, then build the system that turns it into pipeline: LinkedIn, founder-led content, buying signals and outbound, running on a data layer you own.

We run it with you, or build it and hand it over.

The data, the tooling and the playbooks stay yours.

Every engagement is scoped and quoted in writing after the discovery call.

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We hand over, then stay close

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  • ✓ Everything in Handover
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  • ✓ Weekly optimisation calls
  • ✓ Slack and email support

Best for teams building their own capability.

Our services

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  1. 0115 minutes, video or phone
  2. 02We look at your ICP, positioning and channels
  3. 03A written next step after the call
  4. 04Handover, embedded or run-for-you engagements
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