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Lesniak Swann

Lesniak Swann is a UK B2B marketing agency for brands in complex or highly technical sectors including telecoms, tech, engineering, construction, and manufacturing.

Founded in 2002, they were named to the IPA's inaugural Beacon List of 25 fast-growing independent agencies; the IPA's profile reports 33% average annual growth, an 84% pitch win rate and 110% client retention.

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Your decisionExplore the working brief

Module 01 / 03

Explain the product

Ask how technical accuracy is checked and how the explanation changes for users, specifiers and commercial buyers.

At a glance

HeadquartersStoke-on-Trent
Founded2002
Team size30+ employees
Service regionsUnited Kingdom
Websitelesniakswann.com ↗

01/ about

About Lesniak Swann

Lesniak Swann is a B2B marketing agency for brands that operate in complex or highly technical sectors.

Since 2002, they've worked with B2B clients in telecoms, tech, engineering, construction, and manufacturing.

Headquartered in Stoke-on-Trent with an additional office in Manchester, they offer joined-up thinking from seasoned B2B marketers, from rebrands to event stands, from PR to CRM.

They find effective ways to build distinction and differentiation in target markets, build brand value and marketing ROI, and develop the full package including positioning, messaging, and visual identity.

Named to the IPA's inaugural Beacon List of 25 fast-growing independent agencies, the agency has averaged 33% annual growth and doubled revenue to £3m, with a 110% client retention rate and an 84% pitch win rate, according to the IPA.

In 2024, they acquired Don't be Shy (HubSpot Platinum partner) to expand digital expertise.

Clients include Michelin, Finning Caterpillar, Polypipe, TalkTalk, Uber, M&S Corporate Gifts, and KBR.

02/ services

What Lesniak Swann does

Key services

  • Marketing Strategy
  • Advertising
  • Brand Design
  • Digital Marketing
  • PR
  • Content Marketing
  • PPC & Media
  • Marketing Automation

Specializations

B2B marketingAdvertisingDigitalContentPPCPR

Best for

B2B companies

Organizations selling to other businesses

Growth teams

Marketing and sales alignment

03/ directory

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Related GTM resources

GTM agency guideA guide to choosing a GTM agency.GTM strategy builderBuild your GTM plan with AI assistance.Browse all GTM agenciesThe full GTM agency directory.

If you are weighing up outside help, start with what a go-to-market agency actually does and, if you are in the UK, how a London GTM agency like GTM Quest scopes the work before anyone quotes.

GTM Quest editorial guide · Updated 10 October 2026

Lesniak Swann agency profile and technical B2B fit

Practical guide · 01

Evaluate technical B2B creative against the buyer’s task

Lesniak Swann describes its work as creative B2B marketing. Use its own published work to assess how it explains a complex offer rather than assuming an award or agency size settles fit.

Lesniak Swann: agency and published work ↗
Source checked 10 October 2026

Your decision

Explain the product

Ask how technical accuracy is checked and how the explanation changes for users, specifiers and commercial buyers.

Build the brand

Ask which buyer perception the creative work is meant to change and how distribution supports it.

Support sales

Ask which artefacts help a buyer evaluate the offer and how sales will use them.

Practical guide · 02

Give technical review an owner

A complex-sector campaign needs a review path that protects accuracy without making every change a committee exercise. Agree it before production.

  1. 1

    Source material

    Provide product documentation, relevant customer evidence and a list of claims that need checking.

  2. 2

    Review

    Name the technical reviewer and commercial owner. Separate factual corrections from stylistic preferences.

  3. 3

    Release

    Approve the claims and distribution context together. Record the version so sales does not reuse outdated material.

Practical guide · 03

Worked example: an engineering product needs two explanations

Fictional example: a manufacturer sells equipment evaluated by engineers and a procurement team. One feature-heavy brochure cannot answer both groups’ questions.

  1. Stage 101

    Map

    List the technical acceptance questions and the procurement questions separately.
  2. Stage 202

    Create

    Provide specifications and implementation detail for engineering, with a clear commercial comparison for procurement.
  3. Stage 303

    Test

    Review how each audience uses the material. Revise the explanation where the same question remains unanswered.

Practical guide · 04

Meet the creative and technical reviewers

Complex explanations need both disciplines.

Compare

Creative

Ask how the team makes the buyer problem understandable.

Technical

Ask who checks accuracy and substantiation.

Practical guide · 05

Keep claim approval traceable

Commercial copy needs an evidence boundary.

Compare

Support

Link each material claim to approved source material.

Version

Record approval and retire obsolete versions.

Practical guide · 06

Plan where the creative will be used

A useful asset still needs a distribution route.

Compare

Marketing

Name the audience, channel and intended evaluation task.

Sales

Explain when the seller should use the material.

Practical guide · 07

Compare production scope honestly

A project fee may exclude later adaptations.

Compare

Included

Specify formats, revisions and review responsibility.

Later

Specify localisation, updates and distribution costs.

Practical guide · 08

Retain usable source assets

Handover should allow your team to maintain the work.

Compare

Files

Agree source-file, usage and ownership terms.

Guidance

Document technical claims and brand decisions for future changes.

04/ how we work

Considering a GTM partner? This is how we work

GTM Quest is a go-to-market consultancy in London.

We define who you sell to and why they should choose you, then build the system that turns it into pipeline: LinkedIn, founder-led content, buying signals and outbound, running on a data layer you own.

We run it with you, or build it and hand it over.

The data, the tooling and the playbooks stay yours.

Every engagement is scoped and quoted in writing after the discovery call.

Book a 15-minute call →See the Quest System

How much of the work do you want to own?

Handover + support

We hand over, then stay close

Everything in Handover, then a consultant stays on one or two days a week to optimise and troubleshoot.

  • ✓ Everything in Handover
  • ✓ One or two days a week of consultant time
  • ✓ Weekly optimisation calls
  • ✓ Slack and email support

Best for teams building their own capability.

Our services

GTM agencyThe Quest System: ICP, positioning, signals and outbound on a data layer you own.ABM agency UKAccount-based marketing for named target accounts.B2B demand generationCreating demand, then capturing it.B2B lead generationSignal-led cold email and LinkedIn outreach that books meetings.

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  1. 0115 minutes, video or phone
  2. 02We look at your ICP, positioning and channels
  3. 03A written next step after the call
  4. 04Handover, embedded or run-for-you engagements
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