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GTM agency directory · profile

Gripped

London-based B2B digital marketing agency founded in 2017, specializing in SaaS and tech companies from Series A through growth stage.

Gripped says it has helped 160+ SaaS, AI and tech companies turn strategy and paid media into qualified pipeline.

Visit Gripped ↗Browse all agencies

A directory listing, not an endorsement · Considering a GTM partner? See how we work

Your decisionExplore the working brief

Module 01 / 03

Channel support

Ask which channels the proposed team will operate and what remains with your internal team.

At a glance

HeadquartersLondon
Founded2017
Service regionsUnited Kingdom
Websitegripped.io ↗

01/ about

About Gripped

Gripped is a London-based B2B digital marketing agency specializing in driving growth for SaaS and technology companies.

Founded in 2017, Gripped says it has helped 160+ SaaS, AI, and tech companies turn strategy and paid media into qualified pipeline that tracks to revenue.

They work with B2B SaaS companies from Series A through growth stage, focusing on founders executing go-to-market strategies, marketing leaders filling skill gaps, and venture capitalists growing their SaaS investments.

Services include demand generation, lead generation, account-based marketing, content marketing, SEO, marketing automation, inbound marketing, and paid media.

Gripped publishes its pricing: from £3,500/month plus project fees for strategic support, from £7,500/month for one or two channels, and from £15,000/month for full demand generation.

Notable clients include Blackdot Solutions, Nexstor, and Nozzle.

02/ services

What Gripped does

Key services

  • Demand Generation
  • Lead Generation
  • Account-Based Marketing
  • Content Marketing
  • SEO Services
  • Paid Media
  • Inbound Marketing
  • Marketing Automation

Specializations

B2B SaaS marketingPaid mediaContent marketingLinkedIn advertising

Best for

B2B companies

Organizations selling to other businesses

Growth teams

Marketing and sales alignment

03/ directory

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Related GTM resources

Best GTM agencies in the UKUK GTM agencies for B2B growth.More United Kingdom GTM agenciesOther GTM agencies based in United Kingdom.GTM agency guideA guide to choosing a GTM agency.GTM strategy builderBuild your GTM plan with AI assistance.Browse all GTM agenciesThe full GTM agency directory.

Choosing a go-to-market strategy agency comes down to fit: stage, market and sales motion.

Our guide covers the questions to ask, and our page on working with a London GTM agency covers how an engagement is scoped.

GTM Quest editorial guide · Updated 10 October 2026

Gripped agency profile, fit and buyer due diligence

Practical guide · 01

Read Gripped’s offer against your brief

Gripped describes itself as a B2B digital marketing agency for SaaS, AI and technology businesses. Its own site covers strategy, demand generation, ABM, paid media and search. This profile is not an endorsement.

Gripped: current service descriptions ↗
Source checked 10 October 2026

Your decision

Channel support

Ask which channels the proposed team will operate and what remains with your internal team.

Joined-up programme

Ask how positioning, account selection and sales follow-up connect. A service list does not establish the scope of your engagement.

A narrower requirement

If you need one specialist task, compare that task directly with the supplier’s proposed work and minimum commitment.

Practical guide · 02

A published case is evidence, not your forecast

Agency case studies describe particular clients and circumstances. Use them to ask better questions about fit rather than treating the headline result as a promised return.

  1. 1

    Match

    Compare product stage, segment, sales cycle and channels with your own business.

  2. 2

    Explain

    Ask which work contributed, what changed and what other factors were present. Separate pipeline from closed revenue.

  3. 3

    Validate

    Ask for a relevant reference and a proposed measurement plan. Read the case on the original publisher’s site.

Practical guide · 03

Worked example: paid traffic with weak sales fit

Fictional example: a SaaS team needs help diagnosing paid acquisition. Its brief should include rejected accounts and sales outcomes, not just ad-platform reports.

  1. Stage 101

    Gather

    Bring landing pages, campaign structure and a sanitised sample of qualified and rejected enquiries.
  2. Stage 202

    Compare

    Ask how the agency separates targeting, offer and follow-up problems before proposing more spend.
  3. Stage 303

    Agree

    Write the test, owner and commercial review condition into the scope. Keep access in accounts your team controls.

Practical guide · 04

Ask who will operate the channels

The proposed team matters more than the agency’s total size.

Compare

Delivery

Meet the operator responsible for your programme.

Escalation

Name who resolves strategic and technical disagreements.

Practical guide · 05

Read current pricing on the original site

Published pricing can change and may exclude programme costs.

Compare

Scope

Check what each service level includes.

Extra

Ask about media, tools, projects and termination conditions.

Practical guide · 06

Connect channel reporting to CRM outcomes

Ad-platform success is not the same as commercial progress.

Compare

Events

Check enquiry capture, attribution and account matching.

Deals

Compare sales qualification and opportunity outcomes.

Practical guide · 07

Agree how a channel test will be judged

A useful test names the uncertainty it resolves.

Compare

Hypothesis

Specify the account segment and offer being tested.

Decision

Specify the evidence needed to continue or revise.

Practical guide · 08

Ask what remains after the engagement

The operating assets need an owner.

Compare

Assets

Confirm campaign, content and data ownership.

Maintenance

Confirm documentation, access transfer and recurring costs.

04/ how we work

Considering a GTM partner? This is how we work

GTM Quest is a go-to-market consultancy in London.

We define who you sell to and why they should choose you, then build the system that turns it into pipeline: LinkedIn, founder-led content, buying signals and outbound, running on a data layer you own.

We run it with you, or build it and hand it over.

The data, the tooling and the playbooks stay yours.

Every engagement is scoped and quoted in writing after the discovery call.

Book a 15-minute call →See the Quest System

How much of the work do you want to own?

Handover + support

We hand over, then stay close

Everything in Handover, then a consultant stays on one or two days a week to optimise and troubleshoot.

  • ✓ Everything in Handover
  • ✓ One or two days a week of consultant time
  • ✓ Weekly optimisation calls
  • ✓ Slack and email support

Best for teams building their own capability.

Our services

GTM agencyThe Quest System: ICP, positioning, signals and outbound on a data layer you own.ABM agency UKAccount-based marketing for named target accounts.B2B demand generationCreating demand, then capturing it.B2B lead generationSignal-led cold email and LinkedIn outreach that books meetings.

15 minutes · video or phone

Book 15 minutes with a GTM consultant

Tell us where pipeline stalls today. We come back with the binding constraint as we see it and what we would build first, whether or not you work with us.

  1. 0115 minutes, video or phone
  2. 02We look at your ICP, positioning and channels
  3. 03A written next step after the call
  4. 04Handover, embedded or run-for-you engagements
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