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Gilroy

Gilroy says it has been a trusted partner to B2B brands for 50 years and is recognised by B2B Marketing as a top 10 Account-Based Marketing team and a top 30 UK agency.

Full-funnel growth partner combining creative, data, MarTech, and media services.

Visit Gilroy ↗Browse all agencies

A directory listing, not an endorsement · Considering a GTM partner? See how we work

Your decisionExplore the working brief

Module 01 / 03

Account work

Explain the selected accounts and unresolved buying-group questions. Ask how research, evidence and seller coordination would fit together.

At a glance

HeadquartersBasingstoke
Service regionsUnited Kingdom
Websitegilroy.co.uk ↗

01/ about

About Gilroy

Gilroy says it has been a trusted partner to world-leading B2B brands for 50 years and is recognised as a top 10 Account-Based Marketing team and top 30 UK agency by B2B Marketing.

As a B2B full-funnel growth agency based in London, they unite sales and marketing efforts through a data-driven, account-based approach connecting the entire customer buying journey from awareness to advocacy.

Their integrated services include media campaigns, demand acceleration, ABM, deal-based marketing, and connected buying experiences.

Through detailed research and analysis, they uncover specific needs and pain points of key accounts, crafting tailored messages that address priorities.

Creative services refine market position and create clear identity through brand activation.

They won Silver for Best Use of Creative at the B2B Marketing Awards.

They have developed a Generative Readiness scoring system for AI-driven buyer positioning.

02/ services

What Gilroy does

Key services

  • Account-Based Marketing
  • B2B Media Services
  • Demand Generation
  • Creative Services
  • Content Marketing
  • Brand Activation
  • Deal-Based Marketing
  • MarTech Implementation

Specializations

Account-based marketingDeal-based marketingContent marketing

Best for

B2B companies

Organizations selling to other businesses

Growth teams

Marketing and sales alignment

03/ directory

Similar GTM agencies

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Related GTM resources

GTM agency guideA guide to choosing a GTM agency.GTM strategy builderBuild your GTM plan with AI assistance.Browse all GTM agenciesThe full GTM agency directory.

GTM Quest is a GTM agency based in London.

Before you hire any go-to-market strategy agency, it is worth knowing which questions separate a real strategy partner from a channel shop.

GTM Quest editorial guide · Updated 10 October 2026

Evaluate Gilroy’s published B2B services against an account-focused commercial brief.

Practical guide · 01

Start with the buying experience you need to improve

Gilroy’s own site lists ABM, demand generation, creative and partner marketing services. Those are published service descriptions, not a guarantee of fit or performance. Use the discovery conversation to connect your problem to a specific scope and ask who would deliver it.

Gilroy: published services ↗
Source checked 10 October 2026

Your decision

Account work

Explain the selected accounts and unresolved buying-group questions. Ask how research, evidence and seller coordination would fit together.

Demand work

Describe the segment, offer and current distribution. Ask which buyer questions and commercial outcomes the proposed programme addresses.

Partner work

Name the partners and their commercial role. Specify enablement, shared campaign ownership and the customer handoff.

Practical guide · 02

Ask how a published example maps to your situation

A client logo or headline result cannot show the full engagement. Request the scope, operating period and client responsibilities behind a relevant example. Evaluate whether the team, account complexity and delivery conditions are comparable to your brief.

  1. 1

    Context

    Ask what the client was trying to change and what evidence informed the programme. Distinguish inherited momentum from new agency work.

  2. 2

    Contribution

    Identify the work performed by the agency, the client and other suppliers. Ask how sales and customer delivery were involved.

  3. 3

    Transfer

    Discuss which parts could apply to your market and which assumptions differ. Use the example to improve the brief, not predict a result.

Practical guide · 03

Worked example: an account programme spans marketing and sales

Fictional example: a technology supplier wants coordinated account work across several product teams. The brief needs a shared account owner and role-specific evidence before commissioning a connected campaign.

  1. Stage 101

    Map

    Identify the group structure, existing conversations and buying roles. Resolve overlapping account ownership internally.
  2. Stage 202

    Prepare

    Agree the proposition and evidence for each role. Give the proposed agency access to the relevant subject-matter owners.
  3. Stage 303

    Inspect

    Review account progress with sales and identify unanswered questions. Keep campaign activity distinct from buyer commitments.

04/ how we work

Considering a GTM partner? This is how we work

GTM Quest is a go-to-market consultancy in London.

We define who you sell to and why they should choose you, then build the system that turns it into pipeline: LinkedIn, founder-led content, buying signals and outbound, running on a data layer you own.

We run it with you, or build it and hand it over.

The data, the tooling and the playbooks stay yours.

Every engagement is scoped and quoted in writing after the discovery call.

Book a 15-minute call →See the Quest System

How much of the work do you want to own?

Handover + support

We hand over, then stay close

Everything in Handover, then a consultant stays on one or two days a week to optimise and troubleshoot.

  • ✓ Everything in Handover
  • ✓ One or two days a week of consultant time
  • ✓ Weekly optimisation calls
  • ✓ Slack and email support

Best for teams building their own capability.

Our services

GTM agencyThe Quest System: ICP, positioning, signals and outbound on a data layer you own.ABM agency UKAccount-based marketing for named target accounts.B2B demand generationCreating demand, then capturing it.B2B lead generationSignal-led cold email and LinkedIn outreach that books meetings.

15 minutes · video or phone

Book 15 minutes with a GTM consultant

Tell us where pipeline stalls today. We come back with the binding constraint as we see it and what we would build first, whether or not you work with us.

  1. 0115 minutes, video or phone
  2. 02We look at your ICP, positioning and channels
  3. 03A written next step after the call
  4. 04Handover, embedded or run-for-you engagements
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