B2B marketing agency Finland · B2B markkinointitoimisto · Helsinki
B2B marketing agency Finland and how to choose a B2B markkinointitoimisto
GTM Quest is a London go-to-market agency for B2B teams selling into Finland.
We build the plan, the account lists and the outreach around Finland's rule that a named work email needs consent unless the offer fits the person's role.
We also help you brief a Finnish agency where the work needs Finnish.
Then the guide: how B2B marketing is bought in Finland, the rules, what agencies publish about price, and nine Finnish B2B agencies re-checked on their own websites in September 2026.
Reviewed by Dan Keegan, GTM Quest · 28 September 2026 · 20 sources linked below
Entering Finland with uswhat we undertake
- 01LinkedIn and warm introductionsDAY 1FIRST FINNISH ACCOUNTS
- 02Market, ICP and listsWEEKS 1 TO 2SEGMENTS · ROLES
- 03Role-fit email joinsWEEKS 2 TO 4ASEMAVALTUUS
- 04Finnish partner briefAS NEEDEDLANGUAGE WORK
Finnish agencies checked9
01/ our service
Selling into Finland what GTM Quest does for you
We are based in London, not Helsinki.
What we bring is the go-to-market work that decides whether a Finnish launch pays: which accounts and roles to target, what to say, how to reach them lawfully, and how to measure it.
01
A go-to-market plan for Finland
Which segments to enter first, which accounts are worth pursuing, and what you will say to them.
Written down in the first weeks while the first conversations run, and before any money goes on media or an agency retainer.
02
Account lists you own
Target accounts and the people in each buying group, enriched in Clay and held in a Postgres database that stays with you.
Built for Finland company data, not a UK list with the country changed.
03
Outreach that respects local rules
Email, LinkedIn and calls sequenced around what the Finland rules allow, not around the UK's corporate-subscriber exemption, which most of Europe does not have.
04
LinkedIn and founder-led content
Posts and paid LinkedIn aimed at the same account list, so outreach arrives from a name buyers have already seen.
English first, local language where it matters.
05
A local agency, briefed properly
Where the work needs Finnish or Swedish-language content, events or PR, we write the brief, shortlist Finnish agencies and sit in the pitch with you.
That way every agency quotes for the same thing.
06
A system you keep
Documented, trained and handed over.
The lists, sequences, dashboards and playbooks stay with you when the engagement ends.
The motion starts on day one through LinkedIn, content and warm introductions.
Email joins once each contact's role is checked against the position-based rule.
Selling into Sweden, Norway or Denmark as well?
See our Nordics guide.
The email rules there differ again.
02/ engagement
How we work with teams selling into Finland
Every engagement starts the same way: the motion on day one through LinkedIn, content and warm introductions, with the system built around it.
The difference is who runs it afterwards.
How much of your Finland go-to-market do you want to own?
Handover
We build the system, your team runs it
Plan, account lists, sequences, content calendar and reporting for Finland, then training and a written handover.
- ✓ Market-entry plan
- ✓ Account lists and data layer
- ✓ Sequences and templates
- ✓ Full documentation
Best when you have someone in-market or a local hire starting soon.
Handover + support
We hand over, then stay close
Everything in Handover, then one or two days a week of senior help to optimise and troubleshoot.
- ✓ Everything in Handover
- ✓ Weekly optimisation
- ✓ Deliverability monitoring
- ✓ Local-agency briefing support
Best for teams building their own capability.
Embedded
We run the programme as part of your team
Daily campaign management, reply triage, content and weekly reporting on meetings and pipeline.
- ✓ Daily campaign management
- ✓ Same-day reply triage
- ✓ LinkedIn content and ads
- ✓ Weekly pipeline report
Best when nobody on your side has the time.
Scale
One data layer across your European markets
Finland alongside the UK and other European markets, run from one account list and one reporting view, with local partners where language demands it.
- ✓ Multi-market account lists
- ✓ ABM for named accounts
- ✓ Local partners coordinated
- ✓ One shared data layer
Best for teams expanding across Europe in one push.
What it costs. Every engagement is scoped and quoted in writing after the discovery call.
Media, data and tools are separate lines.
More on the model: how we work as a GTM agency, our ABM agency London service, demand generation and lead generation.
03/ the market
How B2B marketing is bought in Finland HubSpot partners and heavy industry
Statistics Finland counted 607,659 enterprises in 2024.
For B2B sellers the interesting part is the top: Finland's large exporters in machinery, forestry, metals and technology buy marketing for global buying committees, and the agencies that serve them name clients such as Nokia (Valve One), Outokumpu and Cummins (Luxid) and Caplan (Aboad) on their own sites.
Finland also has a deep bench of HubSpot partners for its size.
Avidly, Kaksio Labs, Sales Communications, Blink Helsinki and Myynninmaailma all build around HubSpot; a Finnish agency that calls itself B2B is often a HubSpot shop first.
That suits companies that want CRM, automation and content in one place, and suits less those who need media buying or brand work.
Most Finnish B2B agencies work on a monthly retainer for a named team.
Aboad is unusual in publishing its figure; the others quote privately.
B2B markkinointitoimisto
"Markkinointitoimisto" is Finnish for marketing agency, and "B2B-markkinointitoimisto" is how Finnish buyers search.
Myynninmaailma calls itself a "valtakunnallinen B2B-markkinointitoimisto" (a nationwide B2B marketing agency).
The trade body
Marketing Finland is the network of companies that make and buy marketing and communications; it says its members account for more than 90% of marketing and communications purchases made in Finland.
04/ the rules
B2B email in Finland the position-based rule
Finland lets you email organisations and, in some cases, named people in the right role.
The Data Protection Ombudsman explains how.
General information, not legal advice.
What this means in practice. Finnish B2B email is possible.
It must go to the right role, with a written note of why the offer fits that role.
A list bought by company and job title is not enough on its own.
We build the role-fit check into the list before the first send.
05/ language
Working with a Finnish agency in English test three deep pages
Finland ranks 12th of 123 in the EF English Proficiency Index 2025, with a score of 603; Helsinki scores 628 in EF's city table (EF EPI 2025 report).
Senior B2B buyers generally work comfortably in English.
Agencies serving international clients (Luxid, Avidly, UP There Everywhere and Valve One) run English sites.
Aboad, Blink Helsinki and Kaksio Labs are bilingual.
Myynninmaailma and Sales Communications lead in Finnish.
Several Finnish agencies put an English homepage over a Finnish site, so test a case study and a service page, not just the front door.
06/ shortlist
Which kind of Finnish agency do you need?
Pick the problem you are solving.
Each answer names agencies from the list below whose own sites say this is what they do.
What do you need most?
MarTech
A HubSpot partner
For implementation, migration, integrations and custom development.
- ✓ Avidly (Helsinki; pan-Nordic)
- ✓ Kaksio Labs (Helsinki; technical HubSpot)
- ✓ Sales Communications (fixed-price HubSpot)
Check tiers in HubSpot's directory.
Demand
A growth-marketing or ABM team
For account-based programmes, lead generation and multichannel campaigns.
- ✓ Aboad (Helsinki)
- ✓ Blink Helsinki
- ✓ Myynninmaailma (nationwide)
Agree what counts as a qualified lead.
Brand
A B2B brand and experience agency
For brand strategy, experience design and commercial clarity for complex technology and industrial offers.
- ✓ Valve One (Helsinki)
- ✓ Luxid (Helsinki, Turku, London, US)
Ask for work with a buyer like yours.
Global
An agency with international reach
For campaigns across many markets from one team.
- ✓ Luxid (BBN and More partnerships)
- ✓ UP There Everywhere (distributed hubs)
Ask who in the network does your work.
GTM
A go-to-market partner for Finland
For the plan, account and role lists, compliant outreach and measurement, with a Finnish agency briefed for language work.
That is what we do.
- ✓ Market-entry plan
- ✓ Account and role lists you own
- ✓ Role-fit checks before email
- ✓ Finnish agency briefed
07/ build or buy
A Finnish agency or a London GTM partner? honest trade-offs
Teams entering Finland often use both, in order.
→ Start with the plan and the accounts; bring in a Finnish agency for Finnish-language execution.
→ A network gives reach; a GTM partner gives one system.
→ Prove the motion with us, then hire into it.
08/ buying
How to choose a B2B marketing agency in Finland five steps from abroad
The order matters.
Each step removes agencies that would have wasted a pitch meeting.
Write one brief and send it to everyone
Your ICP, the Finland segments you want first, the budget band, what you already run and what "good" looks like after six months.
Agencies quoting on the same brief can be compared; agencies quoting on a phone call cannot.
- ✓ ICP and first segments
- ✓ Budget band, not a number
- ✓ What you run today
- ✓ The measure of success
Test the language, not the homepage
Open three deep pages on each shortlisted site: a case study, a service page, a blog post.
If they fall back to Finnish, delivery probably will too.
Fine with a local team; costly without one.
- ✓ Three deep URLs
- ✓ Case studies in English?
- ✓ Who writes the English copy?
Ask for the lawful basis of the first email
Finland's Data Protection Ombudsman says a named work address needs consent unless the offer is substantially related to the person's role, and that you must document that check (Tietosuojavaltuutettu).
Any agency that cannot explain how its first outbound email is lawful in Finland should not be sending it for you.
- ✓ Generic or named addresses?
- ✓ Consent or exemption?
- ✓ How objections are recorded
Check credentials where they are issued
Look up partner tiers in the vendor's own directory, such as HubSpot's Solutions Partner directory, and membership on the trade body's site (Marketing Finland).
A badge on the agency's homepage proves nothing on its own.
- ✓ Vendor directory, not the badge
- ✓ Trade-body member list
- ✓ Named clients you can call
Start with a pilot you can end
Aboad publishes a four-month work budget, which is a sensible shape for a pilot: long enough to learn, short enough to stop.
Keep the CRM, ad accounts and data in your name.
- ✓ Three months, written scope
- ✓ Break clause
- ✓ You own the data and accounts
09/ what it costs
What a Finnish B2B marketing agency costs what is actually published
One of the nine agencies on this page publishes a euro figure on its own site.
Sales Communications advertises fixed prices without stating them.
Hourly rates you may see against Finnish agencies on directory sites are self-reported fields, not rate cards.
10/ agencies
Finnish agencies worth knowing nine, checked on their own sites
Alphabetical, not ranked.
Each line is what the agency says on its own website, re-read on 28 September 2026.
Nobody paid to appear.
Helsinki · Finnish and English
Aboad
Digital commercial development for growth and large companies: ABM, lead generation and a Growth Marketing Team service; case studies for Caplan, Anders, Suomen 16100 and Causalytics (contact).
Publishes a price.
Helsinki · English
Avidly
A HubSpot agency (implementation, migration and integration for complex enterprises) that calls itself a five-time HubSpot Global Partner of the Year (contact).
Helsinki · Finnish and English
Blink Helsinki
A growth-marketing agency combining brand and marketing technology, including HubSpot projects; growth stories for Nordtreat, ICEYE, Bolt and Machine Tool on its homepage.
Helsinki · Finnish and English
Kaksio Labs
Technical HubSpot development (integrations, custom development and AI) from Helsinki, with an office in Cambridge, Massachusetts (contact).
Helsinki, Turku, London · English
Luxid
A global marketing agency (brand, experience design, demand generation and martech) with work for Outokumpu, Fleetguard and Cummins, and partnerships with the BBN and More networks (about).
Seinäjoki, Helsinki, Tampere, Oulu · Finnish
Myynninmaailma
A nationwide B2B marketing agency (planning, content, digital advertising, video, websites and marketing automation) with offices in Seinäjoki, Helsinki, Tampere and Oulu (contact).
Finnish only.
Finland · Finnish
Sales Communications
Builds AI-assisted sales and marketing engines on HubSpot for Finnish B2B companies, on a RevOps model and at a fixed price (salescommunications.fi).
Distributed · English
UP There Everywhere
A cloud-based global agency for branding, marketing and digital, working in distributed teams from creative hubs that include Stockholm, London, Amsterdam and New York.
Helsinki · English
Valve One
Brand strategy, experience design and commercial growth for complex B2B; work for Nokia, Bittium and Y Soft on its homepage (contact).
Aboad moved here from our Nordics page.
For Sweden, Norway and Denmark see the Nordics guide.
11/ method
How this page was checked and what it leaves out
Each agency was re-read on its own website on 28 September 2026 (homepage and contact page).
Where a site does not state a city, the card gives the country.
Nothing comes from Clutch, Sortlist, GoodFirms or any other directory.
What is deliberately absent: a ranking, a market price range, and staff counts, mergers or investments the agencies' current pages do not state.
The rule summary is drawn from the Data Protection Ombudsman's guidance and decisions; it is not legal advice.
15 minutes · video or phone
Book 15 minutes on Finland
Tell us what you sell and who you want to reach in Finland. We come back with the accounts and roles we would start with, what the position-based rule allows, and whether you need a Finnish agency at all.
- 0115 minutes, video or phone
- 02Your ICP and first Finnish segment
- 03A written next step after the call
- 04Handover, embedded or run-for-you
Pick a day that suits · live availability
12/ questions
B2B marketing in Finland FAQ
What buyers ask before hiring a B2B markkinointitoimisto (a B2B marketing agency) in Finland.
It depends on the job.
For HubSpot, Avidly, Kaksio Labs or Sales Communications; for ABM and leads, Aboad or Blink Helsinki; for brand in complex B2B, Valve One or Luxid.
Use the picker.
For the go-to-market plan itself, see what we do.
Finnish for "B2B marketing agency".
Myynninmaailma, for example, describes itself as a nationwide B2B-markkinointitoimisto.
To an organisation's general address, yes, unless it has refused.
To a named work address, only with consent, or if your offer is substantially related to that person's role, which you must check and document first (Tietosuojavaltuutettu).
"Position-based authority": the Finnish rule that lets you email a named person at work without consent if what you sell is substantially related to their job (Tietosuojavaltuutettu).
Yes.
In 2020 the Data Protection Ombudsman's sanctions board fined a training company that emailed staff at firms in its client segment without checking whether its courses related to their jobs (Tietosuojavaltuutettu).
Aboad publishes a work budget of 14,000€ for four months, an average of 3,500€ a month.
The others quote privately.
See prices.
Luxid, Avidly, UP There Everywhere and Valve One run English sites; Aboad, Blink Helsinki and Kaksio Labs are bilingual.
See working in English.
Avidly, Kaksio Labs, Sales Communications, Blink Helsinki and Myynninmaailma all offer HubSpot work.
Check tiers in HubSpot's directory.
Valve One and Luxid lead with strategy for complex B2B; Aboad offers a CMO-and-team service.
For a go-to-market strategy built from London with Finnish execution partners, see what we do.
Statistics Finland counted 607,659 enterprises in 2024.
Often both: a UK go-to-market partner for the plan, accounts and English outreach; a Finnish agency for Finnish content and events.
See the trade-offs.
If the brief is the whole market entry, read what a go-to-market strategy agency does before you decide.
From the agencies on our previous version of this page, each re-read on its own site on 28 September 2026.
Book 15 minutes · London · Finland and Europe
Bring your Finnish target list. We’ll show you who to talk to first.
A 15-minute call, a written next step, and a go-to-market system for Finland, run with you or handed over.
14/ sources
Every source on this page
Each figure above links to one of these. All were opened and checked on 28 September 2026.
- Statistics Finland, Structural business and financial statement statisticsstat.fi
- EF, English Proficiency Index 2025 (ranking of 123 countries and regions)ef.com
- Marketing Finlandmarketingfinland.fi
- Aboad, Growth Marketing Teamaboad.fi
- Tietosuojavaltuutetun toimisto, FAQ: direct marketing (for controllers)tietosuoja.fi
- Tietosuojavaltuutetun toimisto, Sanction for electronic direct marketing without consent (Aug 2020)tietosuoja.fi
- EF, EF EPI 2025 report (PDF)ef.at
- HubSpot, Solutions Partner directoryecosystem.hubspot.com
- Sales Communications, Homepagesalescommunications.fi
- Aboad, Ota yhteyttäaboad.fi
- Avidly, Contactavidlyagency.com
- avidlyagency.comavidlyagency.com
- blinkhelsinki.fiblinkhelsinki.fi
- Kaksio Labs, Ota yhteyttäkaks.io
- kaks.iokaks.io
- Luxid, Aboutluxidgroup.com
- Myynninmaailma, Yhteystiedotmyynninmaailma.fi
- upthereeverywhere.comupthereeverywhere.com
- Valve One, Contactvalveone.com
- valveone.comvalveone.com