Market understanding
Ask how the supplier validates your buyer segment and what information would change the entry plan.
Marketing agency Poland · agencja marketingu B2B
B2B marketing agency Poland and how to hire a Polish marketing agency
GTM Quest is a London go-to-market agency for B2B teams selling into Poland.
We build the plan, the account lists and the outreach, designed around Poland's 2024 consent rule for B2B email.
We also help you brief a Polish marketing agency where the work needs Polish.
Then the guide: how B2B marketing is bought in Poland, the rules, what agencies publish about price, and seven Polish B2B agencies re-checked on their own websites in September 2026.
Reviewed by Dan Keegan, GTM Quest · 28 September 2026 · 24 sources linked below
Your decisionExplore the working brief
Module 01 / 03
Market understanding
Ask how the supplier validates your buyer segment and what information would change the entry plan.
Module 02 / 03
Buyer access
Clarify introductions, distribution relationships and sales coverage. A marketing scope does not automatically include local representation.
Module 03 / 03
Campaign operation
Specify the content, media, data and reporting responsibilities. Agree how local learning changes the central campaign.
10 Nov 2024
Art. 398 PKE: one prior-consent rule for email, SMS and calls
01/ our service
Selling into Poland what GTM Quest does for you
We are based in London, not Warsaw.
What we bring is the go-to-market work that decides whether a Polish launch pays: who to target, what to say, how to reach them lawfully under Polish rules, and how to measure it.
01
A go-to-market plan for Poland
Which segments to enter first, which accounts are worth pursuing, and what you will say to them.
Written down in the first weeks while the first conversations run, and before any money goes on media or an agency retainer.
02
Account lists you own
Target accounts and the people in each buying group, enriched in Clay and held in a Postgres database that stays with you.
Built for Poland company data, not a UK list with the country changed.
03
Outreach that respects local rules
Email, LinkedIn and calls sequenced around what the Poland rules allow, not around the UK's corporate-subscriber exemption, which most of Europe does not have.
04
LinkedIn and founder-led content
Posts and paid LinkedIn aimed at the same account list, so outreach arrives from a name buyers have already seen.
English first, local language where it matters.
05
A local agency, briefed properly
Where the work needs Polish-language content, PR or events, we write the brief, shortlist Polish agencies and sit in the pitch with you.
That way every agency quotes for the same thing.
06
A system you keep
Documented, trained and handed over.
The lists, sequences, dashboards and playbooks stay with you when the engagement ends.
Poland's consent rule changes the order of play: LinkedIn, content, events and inbound come before cold email.
So our Polish motion starts on day one through LinkedIn, content and warm introductions.
See our ABM agency London and demand generation pages.
02/ engagement
How we work with teams selling into Poland
Every engagement starts the same way: the motion on day one through LinkedIn, content and warm introductions, with the system built around it.
The difference is who runs it afterwards.
How much of your Poland go-to-market do you want to own?
Handover
We build the system, your team runs it
Plan, account lists, sequences, content calendar and reporting for Poland, then training and a written handover.
- ✓ Market-entry plan
- ✓ Account lists and data layer
- ✓ Sequences and templates
- ✓ Full documentation
Best when you have someone in-market or a local hire starting soon.
Handover + support
We hand over, then stay close
Everything in Handover, then one or two days a week of senior help to optimise and troubleshoot.
- ✓ Everything in Handover
- ✓ Weekly optimisation
- ✓ Deliverability monitoring
- ✓ Local-agency briefing support
Best for teams building their own capability.
Embedded
We run the programme as part of your team
Daily campaign management, reply triage, content and weekly reporting on meetings and pipeline.
- ✓ Daily campaign management
- ✓ Same-day reply triage
- ✓ LinkedIn content and ads
- ✓ Weekly pipeline report
Best when nobody on your side has the time.
Scale
One data layer across your European markets
Poland alongside the UK and other European markets, run from one account list and one reporting view, with local partners where language demands it.
- ✓ Multi-market account lists
- ✓ ABM for named accounts
- ✓ Local partners coordinated
- ✓ One shared data layer
Best for teams expanding across Europe in one push.
What it costs. Every engagement is scoped and quoted in writing after the discovery call.
Media, data and tools are separate lines.
More on the model: how we work as a GTM agency, our ABM agency London service, demand generation and lead generation.
03/ the market
How B2B marketing is bought in Poland a large market of small firms
Poland has a big business base and a thin top.
Statistics Poland counted 2,374,497 non-financial enterprises in 2024, 97.2% of them micro businesses with up to nine people.
Only 3,871 employed 250 or more, and 14,359 were medium-sized.
For B2B sellers, that means a long tail of small firms and a short list of large accounts worth pursuing one by one.
The business base is concentrated.
The Mazowieckie region, around Warsaw, held 20.8% of all non-financial enterprises in 2024, followed by Śląskie and Małopolskie.
Information and communication was the fastest-growing section, up 17.7% in a year.
The agency scene splits three ways.
HubSpot and RevOps implementation partners (6Minded, MAN Digital and Grow International) serve international clients and work in English.
B2B-specialist agencies such as B2B LAB, RODIN and MOKO work mainly for Polish companies in Polish.
And a set of consultancies, such as Casbeg, sit between sales consulting, marketing and recruitment.
Polish marketing agency or international partner?
If your buyers are Polish SMEs, a Polish-language agency will reach them better.
If your buyers are the large enterprises and international subsidiaries clustered around Warsaw, Kraków and Wrocław, the work is closer to account-based marketing, where English is often fine and the account list matters more than the agency's postcode.
The trade body
SAR (Stowarzyszenie Komunikacji Marketingowej) is Poland's marketing-communications association; it runs Effie Poland among other programmes.
Membership is a sign an agency is established, not a quality mark.
04/ the rules
B2B email in Poland Article 398 of the Electronic Communications Law
Since 10 November 2024, Poland has had one consent rule for marketing by email, SMS and phone, and commentators read it as covering companies too.
General information, not legal advice.
QuestionWhat the rules saySource
What law applies?Article 398 of the Prawo komunikacji elektronicznej (PKE) of 12 July 2024. It bans using end devices and automated calling systems to send commercial information, including direct marketing, to a subscriber or end user unless they consented first.Art. 398 text
When did it start?Most of the PKE applied from 10 November 2024. Article 398 replaced Article 172 of the Telecommunications Law and Article 10 of the Act on electronically supplied services.ochrona-danych-osobowych.pl · LEX
Does it cover companies?Yes, on the reading of Polish data-protection commentators: it protects "subscribers and end users", which includes legal persons, not only individuals as the old Article 10 did.rodo.pl · ochrona-danych-osobowych.pl
Is there a soft opt-in for customers?The commentary is that contact details given for a contract are not consent to marketing: existing customers need consent too.ochrona-danych-osobowych.pl
What counts as consent?Consent can be given by making available an electronic address that identifies the subscriber, for the purpose of receiving commercial information at it.Art. 398(2)
Cold calls?Phone is inside the same rule: telephone marketing needs prior consent too.Art. 398(1) · rodo.pl
What happens on breach?Article 398(4) makes it an act of unfair competition; the GDPR layer is enforced separately by the data-protection authority.Art. 398(4)
What this means in practice. Cold email and cold calls to Polish companies are high-risk.
The lawful path is usually LinkedIn, content, events, webinars and paid media first, with email only once someone has opted in.
Ask any Polish agency to explain its lawful basis for the first email before you sign; Casbeg's own contact form, for example, asks separately for consent to marketing communication (Casbeg).
05/ language
Working with a Polish agency in English which ones really do
Poland ranks 15th of 123 countries and regions in the EF English Proficiency Index 2025, with a score of 600; Warsaw scores 591 in EF's city table (EF EPI 2025 report).
English is common in business, especially in technology.
The agencies that work English-first are the ones whose model is serving international clients: 6Minded (offices in Kraków, Warsaw and London), MAN Digital and Grow International.
The B2B specialists that serve Polish companies (B2B LAB and RODIN) lead in Polish.
MOKO has an English version of its site.
A quick test: open a case study and a service page in English.
If they fall back to Polish, delivery probably will too.
06/ shortlist
Which kind of Polish agency do you need?
Pick the problem you are solving.
Each answer names agencies from the list below whose own sites say this is what they do.
What do you need most?
MarTech
A HubSpot or RevOps implementation partner
For CRM implementation, migration, integrations and revenue operations.
This is the category where Polish agencies are strongest internationally.
- ✓ 6Minded (Kraków, Warsaw, London)
- ✓ MAN Digital (Kraków)
- ✓ Grow International (Warsaw; also Oracle Eloqua)
Check tiers in HubSpot's directory.
Demand
A B2B-specialist agency for the Polish market
For lead generation, paid campaigns, websites and marketing automation aimed at Polish buyers.
- ✓ B2B LAB (Warsaw)
- ✓ RODIN (Straszyn, near Gdańsk)
Expect Polish-language delivery.
Industry
An industrial-marketing specialist
For manufacturers with long decision cycles and technical buyers.
- ✓ MOKO (Częstochowa)
Small team; ask who will do the work.
Consulting
A sales and marketing consultancy
For diagnosing sales performance, CRM and process, training, and recruiting sales staff.
- ✓ Casbeg (Wrocław)
Consulting and recruitment, not campaign delivery.
GTM
A go-to-market partner for Poland
For the plan, account lists, consent-first outreach and measurement, with a Polish agency briefed for language work.
That is what we do.
- ✓ Market-entry plan
- ✓ Account lists you own
- ✓ Outreach built for Art. 398
- ✓ Polish agencies briefed
07/ build or buy
A Polish agency or a London GTM partner? honest trade-offs
Teams entering Poland often use both: a GTM partner for the plan and accounts, a Polish agency for Polish-language execution.
GTM QuestPolish agency
LanguageEnglish; Polish work briefed to partnersNative Polish
StrengthPlan, accounts, outreach, pipelineLocal media, content, CRM delivery
RulesOutreach designed around Art. 398Local legal familiarity
Best first whenYou have not proven which accounts buyYou know the segment and need local delivery
→ Start with the plan and the accounts; bring in a Polish agency for Polish-language execution.
GTM QuestNearshore team in Poland
What you buyStrategy and a working systemDelivery capacity
Who decidesSenior team sets directionYou set direction
Best whenThe motion is unprovenYou know exactly what to build
→ Capacity helps once you know what to build. Until then, buy direction.
GTM QuestIn-market hire
SpeedThe first conversations on day oneMonths to recruit and ramp
KnowledgePatterns from other marketsLanguage and relationships
Best whenThe motion is unprovenThe motion is proven and repeatable
→ Prove the motion with us, then hire into it. We hand over the playbook.
08/ buying
How to choose a B2B marketing agency in Poland five steps from abroad
The order matters.
Each step removes agencies that would have wasted a pitch meeting.
Write one brief and send it to everyone
Your ICP, the Poland segments you want first, the budget band, what you already run and what "good" looks like after six months.
Agencies quoting on the same brief can be compared; agencies quoting on a phone call cannot.
- ✓ ICP and first segments
- ✓ Budget band, not a number
- ✓ What you run today
- ✓ The measure of success
Test the language, not the homepage
Open three deep pages on each shortlisted site: a case study, a service page, a blog post.
If they fall back to Polish, delivery probably will too.
Fine with a local team; costly without one.
- ✓ Three deep URLs
- ✓ Case studies in English?
- ✓ Who writes the English copy?
Ask for the lawful basis of the first email
Article 398 of the PKE requires prior consent for email marketing, and Polish commentators read it as covering companies (rodo.pl).
Any agency that cannot explain how its first outbound email is lawful in Poland should not be sending it for you.
- ✓ Generic or named addresses?
- ✓ Consent or exemption?
- ✓ How objections are recorded
Check credentials where they are issued
Look up partner tiers in the vendor's own directory, such as HubSpot's Solutions Partner directory, and membership on the trade body's site (SAR).
A badge on the agency's homepage proves nothing on its own.
- ✓ Vendor directory, not the badge
- ✓ Trade-body member list
- ✓ Named clients you can call
Start with a pilot you can end
Three months, a written scope, one segment first.
MAN Digital publishes a three-month minimum on its RevOps service, which is a useful benchmark for a first engagement.
Keep the CRM, ad accounts and data in your name.
- ✓ Three months, written scope
- ✓ Break clause
- ✓ You own the data and accounts
09/ what it costs
What a Polish B2B marketing agency costs what is actually published
One of the seven agencies on this page publishes prices on its own site.
The others quote after a call.
AgencyWhat they publishSource
MAN Digital (English page)RevOps as a Service from 1.950€/month, with a minimum 3-month contract; Custom HubSpot Implementation from 8.000€Pricing
MAN Digital (Polish page)Usługa RevOps from 2.800€/miesiąc, minimum three months; custom implementation from 8.000€. This is a different monthly figure from the English pageCennik
MAN Digital (implementation)Sales Hub 1500€ PRO / 3.000€ Enterprise; Marketing Hub 3000€ / 6.000€; Growth Suite 5500€ / 12.000€Implementation
GTM QuestScoped and quoted in writing after the discovery call; media, data and tools as separate linesNot applicable
When a firm's English and Polish pages disagree, ask which applies to you in writing.
Figures you see for other Polish agencies on directory sites are self-reported fields, not published rate cards.
10/ agencies
Polish agencies worth knowing seven, checked on their own sites
Alphabetical, not ranked.
Each line is what the agency says on its own website, re-read on 28 September 2026.
Nobody paid to appear.
Kraków, Warsaw, London · English
6Minded
A HubSpot partner for B2B sales and marketing: content strategy, HubSpot CMS websites, Marketing and Sales Hub implementation.
HubSpot's directory lists it as a Diamond Solutions Partner (HubSpot), and its site names case studies for Everfield, Pwrteams, Consafe Logistics and Siegfried (contact).
Warsaw · Polish
B2B LAB
Calls itself the first B2B marketing agency in Poland, working since 2015: full-service B2B marketing, lead generation, paid campaigns on Google and LinkedIn, B2B websites and marketing automation.
Wrocław · English
Casbeg
Sales consulting for B2B companies and e-commerce brands: sales-process diagnosis, CRM, training, marketing workshops, and recruitment of sales staff.
A consultancy, not a campaign agency.
Warsaw · English
Grow International
A HubSpot Platinum partner (confirmed in HubSpot's directory) and an Oracle partner with Eloqua capability, working in English and Polish across Europe (Grow).
Kraków · English
MAN Digital
Complex HubSpot implementations and RevOps for SaaS and enterprise; client quotes on its homepage from Otovo, Trans.eu and T-Mobile.
Publishes prices.
Częstochowa · English and Polish
MOKO
Marketing for manufacturing and industry, aligned with long, multi-person buying decisions: strategy, communication tools and channels, and design.
Straszyn, near Gdańsk · Polish
RODIN
Describes itself as a B2B marketing agency with 16+ years’ experience, leading on SEO, AI-search optimisation and websites.
11/ method
How this page was checked and what it leaves out
Each agency was re-read on its own website on 28 September 2026 (homepage and contact page).
Cities come from the agencies' own contact pages; RODIN's now gives Straszyn, near Gdańsk.
Nothing comes from Clutch, Sortlist, GoodFirms or any other directory.
What is deliberately absent: a ranking, a market price range (one agency publishes prices), and staff counts, founding years or registry numbers the agencies' current pages do not show.
The rule summary is drawn from the statute text and Polish legal commentary; it is not legal advice.
GTM Quest editorial guide · Updated 10 October 2026
Select a Polish B2B marketing agency and define local delivery
Practical guide · 01
Local access and campaign delivery are different needs
Choose the Polish partner from the work you need done. Market-entry advice, local sales access and campaign production should not be assumed to come in one package.
US International Trade Administration: Poland market entry ↗
Source checked 10 October 2026
Your decision
Buyer access
Clarify introductions, distribution relationships and sales coverage. A marketing scope does not automatically include local representation.
Campaign operation
Specify the content, media, data and reporting responsibilities. Agree how local learning changes the central campaign.
Practical guide · 02
Write the cross-border handoff into the brief
A Polish delivery team and a UK sales team need shared account definitions. Put language and ownership decisions into the workflow before launching.
- 1
Define
Agree segment, buyer roles and qualification in both teams. Avoid translating a vague brief into a second vague brief.
- 2
Route
Assign an account owner and a follow-up language. Record which entity is contracting and delivering the product.
- 3
Review
Compare suitable accounts and commercial progression, not just local traffic. Keep translation changes and sales objections in the same review.
Practical guide · 03
Worked example: a technical offer enters Poland
Fictional example: an engineering supplier has strong UK references but none from Polish customers. The entry campaign must acknowledge that evidence gap.
- Stage 101
Validate
Interview suitable buyers about their current workflow and procurement requirements before scaling distribution. - Stage 202
Prepare
Adapt technical documentation and support arrangements. Explain which references are transferable and which local questions remain unanswered. - Stage 303
Test
Run a bounded account campaign, log objections and revise the offer before widening the target list.
Practical guide · 04
Decide who owns Polish-language accuracy
Language review needs a named operator.
Compare
Commercial
Review meaning and buyer relevance with local expertise.
Technical
Check product terminology with the product owner.
Practical guide · 05
Ask for a relevant Polish reference
A country label alone is not sector evidence.
Compare
Match
Compare buyer type, product complexity and delivery route.
Limits
Document where the reference differs from your entry plan.
Practical guide · 06
Align local research with central records
Market learning should not remain in a separate spreadsheet.
Compare
Collect
Record source, account fit and unresolved questions.
Use
Write approved findings into the shared account model.
Practical guide · 07
Compare the full delivery scope
A lower headline fee may omit work you still need.
Compare
Included
Clarify research, content, language review and operation.
Additional
Clarify media, tools, travel and specialist advice.
Practical guide · 08
Decide what needs local presence
Use location where it helps the buyer or delivery.
Compare
Local
Name the meetings or relationships requiring local support.
Remote
Keep repeatable production and reporting where it can be owned clearly.
15 minutes · video or phone
Book 15 minutes on Poland
Tell us what you sell and who you want to reach in Poland. We come back with the accounts we would start with, what Article 398 allows, and whether you need a Polish agency at all.
- 0115 minutes, video or phone
- 02Your ICP and first Polish segment
- 03A written next step after the call
- 04Handover, embedded or run-for-you
Pick a day that suits · live availability
12/ questions
Marketing agencies in Poland FAQ
What buyers ask before hiring a Polish marketing agency for B2B work, and about the 2024 rules on B2B email.
It depends on the job.
For HubSpot and RevOps, look at 6Minded, MAN Digital and Grow International; for Polish-language B2B campaigns, B2B LAB or RODIN; for industrial companies, MOKO.
Use the picker.
For the go-to-market plan itself, see what we do.
Polish-language content, local media and events.
In the case of Poland's HubSpot partners, it also means CRM and RevOps implementation for international companies.
On the reading of Polish data-protection commentators, yes: it protects "subscribers and end users", including legal persons (ochrona-danych-osobowych.pl).
Telephone marketing falls under the same Article 398 consent rule as email (Art. 398).
Plan for consent before a sales call that markets.
MAN Digital publishes RevOps as a Service from 1.950€ a month on its English page and from 2.800€ a month on its Polish page, each with a three-month minimum.
The other agencies here quote privately.
See prices.
6Minded, MAN Digital and Grow International work English-first; MOKO has an English site; Casbeg has an English site for its consulting.
B2B LAB and RODIN lead in Polish.
6Minded (Diamond in HubSpot's directory), MAN Digital and Grow International (Platinum, confirmed in HubSpot's directory).
Statistics Poland counted 2,374,497 non-financial enterprises in 2024; 3,871 of them had 250 or more people.
Mazowieckie, around Warsaw, held 20.8% of non-financial enterprises in 2024, followed by Śląskie and Małopolskie.
Often both: a UK go-to-market partner for the plan, accounts and English-language outreach; a Polish agency for Polish content, events and press.
See the trade-offs.
For what that partner should own, read what a go-to-market agency does.
Polish for "B2B marketing agency".
B2B LAB and RODIN use the phrase to describe themselves.
From the agencies on our previous version of this page, each re-read on its own site on 28 September 2026.
Book 15 minutes · London · Poland and Europe
Bring your Polish target list. We’ll show you who to talk to first.
A 15-minute call, a written next step, and a go-to-market system for Poland, run with you or handed over.
14/ sources
Every source on this page
Each figure links to its source. Original source checks: 28 September 2026. The practical guide was updated on 10 October 2026.
- Statistics Poland (GUS), Non-financial enterprises by type and place of activity, 2024 (PDF)stat.gov.pl
- EF, English Proficiency Index 2025 (ranking of 123 countries and regions)ef.com
- ochrona-danych-osobowych.pl, Nowe zgody marketingowe (Jan 2025)ochrona-danych-osobowych.pl
- SAR, Stowarzyszenie Komunikacji Marketingowejsar.org.pl
- Prawo komunikacji elektronicznej, art. 398 (statute text, arslege.pl)arslege.pl
- LEX (Wolters Kluwer), PKE a RODO: zgoda na marketing (Oct 2024)lex.pl
- rodo.pl, Prawo komunikacji elektronicznej (PKE) (Oct 2024)rodo.pl
- Casbeg, Kontaktcasbeg.com
- EF, EF EPI 2025 report (PDF)ef.at
- HubSpot, Solutions Partner directoryecosystem.hubspot.com
- MAN Digital, Pricing (English)man.digital
- MAN Digital, Cennik (Polish)man.digital
- MAN Digital, HubSpot implementation servicesman.digital
- HubSpot, 6Minded partner profileecosystem.hubspot.com
- 6Minded, Contact6minded.com
- 6minded.com6minded.com
- b2blab.plb2blab.pl
- casbeg.comcasbeg.com
- HubSpot, GROW Poland partner profileecosystem.hubspot.com
- Grow International, HubSpot Platinum partnergrowinternational.eu
- man.digitalman.digital
- moko.marketingmoko.marketing
- rodin.plrodin.pl
- US International Trade Administration: Poland market entrytrade.gov